With more 20+ years in Sales, Marketing and Advertising, Alberto has worked for fast growing and innovative tech companies such as Meta where, among other roles, he contributed to development of the Fashion and Luxury business, VIACOM. He's a respected digitisation guide to clients evolving in response to changes in media consumption and the transformation of the way people communicate and interact.
Alberto began working with pressurepoint during his role as Head of Sales for the Italian Market. This was a time of heightened stress, with hard market conditions and a serious life event creating multiple pain points. Through authentic conversations we challenged thinking and encouraged a new perspective. By rediscovering his flow, Alberto was able to navigate his frictions, perform better in the face of challenge and uncertainty, and achieve a promotion that took on the Spanish market.
