A Global Media Agency
Under the leadership of a new global CEO and subsequently newly promoted EMEA CEO and COO and their newly formed EMEA Central Leadership Team the brief was to help accelerate the unlocking of the untapped growth potential in EMEA by focusing on 8 identified key markets by 1. Developing the existing leadership within each market and 2. Help them move away from being siloed to be more collaborative with both the new EMEA Central Leadership Team and other markets.
Targeted leadership development (including assessment) of the leadership and leadership teams of each identified market. The roll out was delivered in two phases.
Phase 1 consisted of leadership coaching for leaders firstly in Turkey and Poland, which was deemed to be successfully delivered (in terms of market performance uplift, collaboration and leadership feedback) before Phase 2 was rolled out to the remaining 6 markets. This phase also centered around core leadership development using psychometric assessments and subsequent leadership coaching but also had the addition of team coaching for the 6 leadership teams involved, to help drive high team performance and effectively drive through the change in ways of working.
The programme also worked alongside internally driven programmes such as best practice sharing hubs, an EMEA conference for the leadership which we were asked to co-facilitate, a dedicated L&D Manager for the region, and each member of the Central Leadership Team spending considerable time in each market building relationships and giving guidance in their specialisms.
The 18 month project considerably contributed to each of the key markets becoming no longer siloed. They leant into Central Team driven initiatives, which resulted in better sharing of best practice, better efficiencies and the loss of the inefficient 'reinventing of the wheel' plus, the ability to deliver better work for mutimarket/global clients. This along with the central leadership team's collaborative leadership reflected in the financial performance of the region. On a local level, several teams extended the programme. In particular, the Polish Team, the largest Eastern European market, and the Uk team, contine to this day with a range of development interventions for their businesses to maintain growth and success.
Financial performance showed that from the start of phase 2 in 2009 to 2012, the EMEA region enjoyed an amazing revenue growth of 46% and profit growth of 36%. The leadership team went onto deliver revenue growth of 170% and profit growth of 70% overall by the end of their tenure in 2018.
